Wednesday, February 12, 2014
(Undated) -- A private-equity firm is putting faith and a whole lot of money into a possible Paula Deen comeback. "The Wall Street Journal" says Najafi Companies recently invested somewhere between 75 and 100-million-dollars into the celebrity chef's Paula Deen Ventures. According to the paper, Deen will use the money to focus on her ownership of partnered brands. Her company is reportedly in talks with multiple TV networks and retail chains for possible partnerships. Deen is rebuilding her brand after fallout from her admitted use of racially charged language in a court deposition last year. The scandal cost her several key sponsors and her ties with the Food Network.