SeaWorld Launches Ad Campaign Responding To Documentary

(Orlando, FL) -- SeaWorld is mounting an advertising campaign to defend its treatment of killer whales. The Florida-based theme park company was caught up in controversy when the documentary "Blackfish" cast a negative light on SeaWorld's practices. In what's called an "Open Letter from SeaWorld's Animal Advocates," the company rejects claims that its killer whales don't live as long as those in the wild.