Medicine Companies Closely Track Twitter Mentions Of Flu

(Undated) -- Companies that make cold remedies are closely watching social media, trying to track where the next outbreak of flu will occur. The "Wall Street Journal" reports that companies such as Clorox and Proctor and Gamble are tracking mentions of the flu on Twitter to get instant updates on where outbreaks are happening. They also monitor search trends to find areas where keywords such as flu and flu shot have increased. The companies hope the use of up-to-the-minute data will give them a heads-up to roll out advertising in areas where flu cases are on the rise.